The Indian commercial interior design and office fit-out sector is expanding rapidly, valued at INR 277 billion in 2023 and projected to grow to INR 805 billion by 2030 at a CAGR of 16.5%. FocusOn Interiors provides end-to-end turnkey solutions, bridging the gap between design and execution through structured project management, quality control, and single-point accountability. The company has built a reputation for delivering functional, aesthetically refined spaces that meet client requirements efficiently.
In this article, explore more about FocusOn Interiors, its founders, business and revenue model, challenges, and more.
FocusOn Interiors Company Highlights
| Company Name | FocusOn Interior Decorators Pvt. Ltd. |
|---|---|
| Headquarters | Gurugram, Haryana |
| Sector | Architecture and Planning, Interior Designing |
| Founder | Shanu Khan, Raja Khan |
| Founded | 2017 |
| Website | focusoninterior.com |
FocusOn Interiors – About
FocusOn Interior provides end-to-end interior design and turnkey execution services for commercial and corporate spaces in India. The company currently operates from Gurgaon, Delhi, Mumbai, and Bangalore, with plans to expand to Hyderabad and Pune in response to growing demand for integrated interior solutions. Services include concept design, space planning, material selection, project management, and final execution. The team focuses on detail, discipline, and accountability to deliver functional and well-executed spaces.
FocusOn Interiors – Industry Details
The office fit-out market in India was valued at approximately INR 277 billion in CY23. It is projected to grow to INR 805 billion by CY30, reflecting a CAGR of 16.5%. The office furniture segment, a component of fit-outs, is estimated at USD 5.8 billion in 2024 and is forecast to reach USD 13.0 billion by 2033, representing a CAGR of 8.8%.
Corporate demand for Grade-A office space is on the rise, driven by increasing leasing and gross absorption. Global Capability Centers (GCCs) are contributing significantly to the demand for corporate offices. There is also a growing preference for flexible, hybrid workspace layouts, alongside a stronger emphasis on sustainability, wellness, and technology-enabled spaces.
Outlook for the Next Five Years
The corporate and office fit-out sector is expected to continue growing at double-digit rates, with a projected CAGR of 15-18% if current trends persist. Demand will increasingly come from expanding corporations, the tech and BFSI sectors, GCCs, and also from non-metro Tier-2 and Tier-3 cities. Fit-outs will need to balance aesthetics, functionality, cost efficiency, and sustainability. Modular, smart, and flexible elements, such as adaptable furniture, zoning solutions, and automation, are anticipated to become standard rather than a luxury.
Sanvi Barjatya
FocusOn Interiors- Founder and Team
FocusOn Interior was co-founded by brothers Shanu Khan and Raja Khan. As real brothers, mutual trust and belief have always been central to their partnership, making the decision to work together a natural progression rather than a challenge.
Shanu Khan, Founder and Director, leads the corporate vertical, steering the company’s large-scale projects and strategic direction. Raja Khan, Co-founder, oversees NBFC and small office interior projects, ensuring that each project maintains FocusOn’s hallmark of precision, efficiency, and design excellence.
Today, the company has a team of over 100 professionals, including designers, project managers, site engineers, and skilled execution partners. The organisational culture is defined by consistency, quality, time efficiency, and cost-effectiveness.
FocusOn Interior’s hiring ideology is straightforward: attitude over experience. The company seeks individuals who are proactive, solution-oriented, and eager to learn. While technical skills can be developed, qualities such as passion, honesty, and accountability are considered essential. The leadership believes in nurturing a team that grows alongside the company, where every project represents a shared success story.
FocusOn Interiors – Startup Story
The inspiration for FocusOn Interior arose from a noticeable gap in the industry designs often looked impressive on paper but lost impact during execution. Khan envisioned a company that would bridge this gap by combining creativity with precision and accountability. The goal was to build a brand that focuses on every detail from concept to completion.
To validate the idea, Shanu Khan studied client pain points, consulted architects, vendors, and mentors, and tested the approach through small turnkey projects. The response was highly encouraging, with early stakeholders appreciating the structured, transparent, and quality-driven methodology. This initial validation provided the confidence to establish FocusOn Interior as a team committed to delivering design excellence with discipline.
FocusOn Interiors – Vision and Mission
FocusOn Interior specialises in providing end-to-end interior design and turnkey execution solutions for commercial and corporate spaces. The company’s services span the entire process, from concept design and space planning to material selection, project management, and final execution, ensuring seamless delivery, quality craftsmanship, and timeless design aesthetics.
The company’s short-term vision is to consistently deliver design excellence and operational precision across every project, building strong client trust through transparency and commitment. Its long-term vision is to become one of India’s most trusted and innovative interior solution providers, renowned for transforming spaces into experiences that inspire productivity, creativity, and comfort.
At the heart of FocusOn Interior is a belief in detail, discipline, and design that delivers. The team operates on the philosophy that interiors are not merely about aesthetics, but about purpose, performance, and people. The company believes that great design emerges when creativity meets accountability, and this principle drives every member of the team daily.
FocusOn Interiors – Name, Tagline, and Logo
The name “FocusOn” was conceived from the company’s core philosophy of concentrating on what truly matters- people, purpose, and precision in design. It embodies FocusOn Interior’s approach to creating spaces that extend beyond aesthetics to deliver functionality and intent in every detail.
The tagline, “Crafting Spaces, Inspiring Experiences,” encapsulates the essence of the company’s work and its commitment to transforming interiors into environments that spark creativity, comfort, and connection.
The logo takes inspiration from architectural precision and human-centred design. The dot represents a “focus point” or human head, symbolising empathy and intent at the heart of every project. The curved, modular elements reflect organic transformation, illustrating how the company converts raw spaces into functional, flowing environments. The subtle ‘F’ monogram reinforces brand identity, while the minimal and modern design conveys clarity, balance, and purpose.
Together, the name, tagline, and logo express the company’s mission to design intelligent, future-ready ecosystems that inspire and endure.
FocusOn Interiors – Products/Services
FocusOn Interior provides complete turnkey interior solutions, covering every stage from concept design to on-site execution. The company’s process ensures that what is visualised in design is delivered exactly as envisioned in reality. It addresses a major industry challenge, the disconnect between design and execution, through structured project management, rigorous quality control, and single-point accountability.
The company’s USP lies in its attention to detail, transparency, and commitment to on-time delivery. FocusOn Interior combines creative design with disciplined execution, ensuring that every space is both functional and aesthetically refined. Initially, the company focused on small office interiors but later pivoted towards corporate spaces, recognising a greater demand for professional and process-driven solutions.
FocusOn Interiors – Business and Revenue Model
FocusOn Interior operates on a turnkey interior solutions model, catering primarily to corporate and commercial clients. The company provides end-to-end services encompassing design conceptualisation, space planning, and 3D visualisation to material sourcing, project execution, and post-completion support. The model emphasises single-point accountability, ensuring clients enjoy a seamless experience without the need to coordinate with multiple vendors.
Revenue Model
- Project-based fees: The primary source of revenue comes from fixed-price contracts for corporate fit-outs and office interiors.
- Design consultancy fees: For clients seeking only design guidance, the company charges consultancy or per-square-foot fees.
- Value-added services: Revenue is also generated through procurement margins on materials and furniture, and through premium services such as 3D walkthroughs, modular solutions, and expedited execution.
- Scalable approach: Larger clients or recurring projects are offered retainer or long-term engagement models, ensuring predictable cash flow and sustained client loyalty.
FocusOn Interiors – Launching Company Strategies
The Covid-19 era proved to be a blessing in disguise for FocusOn Interior. At the time, the company was new to the market and, despite existing contacts, faced challenges in securing opportunities due to established players dominating the industry. During the lockdown, the team was engaged in a project at Sanar Hospital in Gurgaon, handling civil work with authorised access for movement in and out of the site.
FocusOn Interior leveraged this unique access to connect with potential clients over Zoom and Teams, demonstrating its capabilities and assuring prospective clients that projects could be completed within the same budget as other vendors. Safety was a major priority, and the company implemented strict protocols, including sanitised vehicles, safe passage for staff, and full PPE kits. This approach not only helped FocusOn Interior secure its first clients but also built trust during a challenging period, providing the company with its initial foothold in the market.
FocusOn Interiors – Growth and Retention Strategies
Scaling from the first 100 clients to 10,000 required a combination of relationship-building, strategic partnerships, and targeted visibility. From the outset, FocusOn Interior emphasised referrals and repeat clients, ensuring every project served as a testimonial to the company’s reliability and execution quality. Partnerships with architects, real estate developers, and corporate consultants provided access to larger corporate projects without the need for significant investment in traditional advertising.
On the marketing front, the company focused on digital campaigns, LinkedIn outreach, and content that showcased project execution rather than mass media. Campaigns highlighting before-and-after transformations and 3D walkthroughs garnered strong engagement, effectively serving as organic marketing. The growth strategy has been lean and ROI-focused, with selective spending on tools, digital visibility, and client engagement rather than broad advertising. Trust, quality delivery, and word-of-mouth amplification remain the company’s most effective channels for acquiring high-value clients.
FocusOn Interiors – Challenges Faced
In its early days, FocusOn Interior faced significant challenges due to limited resources. As a startup, hiring a large team was not feasible, so the company involved family members in operations. This approach not only helped keep project execution costs low but also fostered a high level of trust, which proved crucial during the initial phase.
Since then, FocusOn Interior has grown substantially, taking on larger and more complex projects. Despite this growth, the core team, the same members who started with the company, continues to drive operations, ensuring that the values of trust, accountability, and quality remain central to every project.
FocusOn Interiors – Key Tools and Software
FocusOn Interior utilises a range of professional tools to manage and execute projects efficiently. These include:
- AutoCAD
- 3Ds Max
- Sketchup
- Enscape
- R-Dash
- MS Office
FocusOn Interiors – Competitors
Some of the prominent competitors of FocusOn Interior include:
- Nag Interiors
- SKV
- Ambience Interiors
- ANJ
- IDI Designs
FAQs
What does FocusOn Interiors do?
FocusOn Interiors provides end-to-end interior design and turnkey execution solutions for commercial and corporate spaces in India.
Who is the founder of FocusOn Interiors?
FocusOn Interior was co-founded by brothers Shanu Khan and Raja Khan.
What sets the company apart?
Its USP lies in bridging the gap between design and execution, offering structured project management, quality control, and single-point accountability.
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