Easy Home Finance Limited (“Easy”), a leading tech native housing finance company in India, has availed long-term financing through NCD issuance with Franklin Templeton Alternative Investments Fund, India (Franklin Templeton AIF). This marks a significant step forward in Easy’s mission to accelerate access to affordable housing finance for underserved families across the country.
The investment has been funded through Franklin India Credit AIF, an alternative investment fund focused on private credit opportunities.
Franklin Templeton AIF’s investment reflects its conviction in Easy’s technology-first, inclusive approach to lending — combining AI-enabled underwriting, multilingual digital journeys, and an embedded distribution model that bridges Bharat and India. The investment will support Easy’s expansion in high-potential housing districts and enhance its capital strength.
The investment has been structured and funded through Franklin India Credit AIF, an alternative investment fund focused on high-quality private credit opportunities
“Franklin Templeton’s backing is a clear validation of our robust credit architecture, inclusive business model, and disciplined growth strategy,” said Bikash Mishra, Chief Financial Officer, Easy Home Finance. “This long-term partnership enables us to deepen our reach and serve more aspiring homeowners with certainty, speed, and simplicity.”
Founded in 2018, Easy has enabled over 15,000 families to achieve homeownership through its mobile-first lending platform and is on track to double this number by FY26. Operating across 13 Indian states that collectively represent more than 85% of national mortgage demand, Easy is helping bridge the credit access gap in Tier II & III towns and peri-urban clusters.
Easy is making the journey for the customer simpler — allowing customers to avail a home loan disbursement without visiting a branch. The company’s alignment with government initiatives such as Pradhan Mantri Awaas Yojana (PMAY) 2.0 positions it as a key enabler in India’s affordable housing roadmap, with a focus on homes under ₹50 lakh.
A spokesperson for Franklin Templeton Alternative Investments, India commented, “We are pleased to extend funding to Easy, which is seamlessly blending digital innovation with financial inclusion. At Franklin Templeton, we believe in building a long-term association that aligns with India’s structural growth story — and housing is a fundamental pillar of that vision.”
Northern Arc Capital Limited acted as the exclusive advisor in facilitating this transaction. Since 2009, Northern Arc has been focused on enabling financial inclusion], facilitating over ₹2.2 trillion in financing and impacting more than 124 million lives directly and through its originator and retail lending partners as of June 30, 2025.
About Easy Home Finance
Easy Home Finance is a tech-native housing finance company committed to making home loans simple, fast, and transparent for India’s underserved households. Regulated by the National Housing Bank, Easy leverages smart technology and inclusive design to enable digital mortgages across Bharat. It is backed by marquee institutional investors including Xponentia Capital, Harbourfront Capitat, Claypond Capital and Sumitomo Mitsui Banking Corporation (SMBC) ARF
About Franklin Templeton Alternatives
With more than 40 years of experience in alternatives and nearly 400 alternative investment professionals around the world, Franklin Templeton is one of the largest managers in alternative assets globally. The firm’s specialist investment managers, each with deep domain expertise, provide a diverse range of alternative asset capabilities including private equity secondaries and co-investment funds (Lexington Partners), private credit (Benefit Street Partners and Alcentra), real estate (Clarion Partners), as well as hedged strategies, venture capital and digital assets. Franklin Templeton manages over US $257 billion# in alternative assets as of 31 July 2025.
About Franklin Templeton
Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in equity, fixed income, alternatives and multi-asset solutions. With more than 1,500 investment professionals, and offices in major financial markets around the world, the California-based company has over 75 years of investment experience and US$1.62 trillion in assets under management as of July 31, 2025.
Franklin Templeton Alternative Investments (India) Pvt Ltd is the investment manager of Franklin India Credit AIF – Scheme I (Fund), the first Cat-II AIF launched by Franklin Templeton in India (Franklin Templeton AIF). Franklin Templeton AIF shall seek to achieve its investment objective by identifying and investing in securities of Portfolio Companies through a robust investment management process.
Leave a Reply