Due to fierce competition in the market, BigBasket, a fast commerce platform supported by Tata Digital, witnessed a decline in yearly income in the fiscal year that ended in March 2025. BigBasket’s B2C division, Innovative Retail Concepts, had a 3% decline in turnover from INR 7,885 Cr in FY24 to INR 7,673 Cr in FY25, according to Tata Sons’ annual report.
Revenue and Losses: BigBasket’s FY25 Financial Snapshot
Additionally, their net loss rose 46% from INR 1,267 Cr to INR 1,851 Cr the year before. Supermarket Grocery Supplies, BigBasket’s B2B division, had a more dramatic 7% decline in revenue from INR 2,391.8 Cr in FY24 to INR 2,227 Cr in the year under review. Its net loss, however, decreased by 20.2% from INR 128.1 Cr in the prior fiscal year to INR 102.2 Cr in FY25.
BigBasket was first established in 2011 as an Indian online grocery delivery service. Through its digital division, Tata Digital, the Tata Group purchased the majority of BigBasket in 2021. In order to meet the growing demand for quicker deliveries, BigBasket later changed its focus to quick commerce by developing BBNow, which aims to deliver groceries in urban areas in a matter of minutes.
BB Now Faces Off Against Blinkit, Zepto, and Instamart
In the rapid commerce market, it is currently up against severe competition from companies like Blinkit, Zepto, and Swiggy Instamart. The network of dark stores is being rapidly expanded by the three fast commerce majors.
Anish Srivastava, SVP of Blinkit, stated last week that he anticipates the number of rapid commerce dark establishments in the nation to increase to between 15,000 and 20,000 within the next two years. Older businesses, though, are vying for market share in this expanding industry.
Even though Reliance hasn’t had much success in the market thus far, it still uses Reliance Retail locations and opens dark stores. Amazon and Flipkart, two of the biggest online retailers, are also testing their fast commerce services across the nation.
Private Label Strategy: BigBasket’s Competitive Moat
Bigbasket’s wide range of private label products may provide it a competitive advantage over the rapid commerce heavyweights. With over 40% of sales coming from private label products like Fresho, BB Royal, and Tasties, BigBasket has made these brands the cornerstone of its business.
Essentials including staples, produce, meats, snacks, and even seasonal gifts are included in this line of in-house goods. Even with slotted delivery models, the platform has maintained a high client retention rate of over 50% thanks to this focus.
With the belief that quality and brand recognition may outperform speed alone in India’s changing grocery battles, the company is also extending private labels into occasion-based and impulse-led items in an effort to open up new revenue streams.
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