The government of India is supporting a new competitor in the texting space. Union Education Minister Dharmendra Pradhan promoted Arattai, a native messaging software created by Chennai-based Zoho Corporation, as a WhatsApp substitute that is built in India, to the public recently.
Pradhan highlighted Arattai’s domestic origins by describing it as “free, easy-to-use, secure, and safe” in a post on the social media platform X. He urged people to support locally produced digital tools to stay in touch with friends, family, and coworkers, tying his suggestion to Prime Minister Narendra Modi’s Swadeshi campaign.
About Arattai and its Builders
The app’s name, Arattai, which translates to “casual chat” in Tamil, alludes to its primary goal of simplifying and enhancing daily communication. In addition to making audio and video calls, users may create stories, manage channels, and share text messages, photos, videos, and documents.
The platform is a flexible choice for both personal and professional use since it allows businesses to reach audiences through content-sharing features. Arattai was created with user privacy in mind and now provides end-to-end encrypted communications, which protect audio and video chats from prying eyes.
The app, which enables users to stay connected while promoting local innovation, is a component of Zoho’s larger aim to offer Indian substitutes for international digital products. Now for the parent business, Zoho Corporation, which was established in 1996 by Sridhar Vembu and Tony Thomas, is a well-established player in the software industry.
The company, which has its headquarters in Chennai, provides more than 55 business apps, including those for project management, email, CRM, HR, and accounting. With over 130 million users in 150 countries, Zoho’s clientele includes multinational powerhouses like Amazon, Netflix, Deloitte, Puma, Toyota, Sony, and L’Oréal. Its goal to compete globally while maintaining strong domestic ties is reflected in its motto, “Made in India.” Made for the world.”
Is it Potent Enough to Challenge WhatsApp?
Arattai is not yet prepared to completely compete with WhatsApp, despite its increasing popularity and positive ratings. The absence of end-to-end encryption for messages is a significant drawback. A security measure called end-to-end encryption makes sure that only the sender and the recipient may read the messages. The content is inaccessible even to the service provider. It guards against hackers, spying, and unauthorised access to private and business communications.
Arattai does provide encrypted calls, but communications are still susceptible, which may worry consumers who value their privacy. Arattai is currently unable to provide the same degree of privacy protection that users anticipate from WhatsApp due to the lack of end-to-end encryption for messages. The government’s larger effort to promote the adoption of domestic technology is also reflected in the promotion of Arattai.
Ministers are promoting Indian-made platforms in an effort to foster local innovation and lessen dependency on multinational behemoths. Arattai is currently establishing itself as a domestic substitute with potential for expansion. Zoho might be the app that revolutionises casual chat for millions of Indians if it can close important security flaws and keep adding new features.
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•The name Arattai means “casual chat” •It offers end-to-end encryption for •Arattai is part of Zoho’s mission to •With continued development, Arattai |
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