Following its initial debut in Bengaluru, Amazon has expanded its 10-minute delivery service, Amazon Now, to a few parts of Delhi. The business was excited about the favourable comments made by clients.
This action demonstrates Amazon’s dedication to the quickly expanding quick-commerce market in India, where rivals Zepto and Blinkit have already seen notable success. Amazon Now offers a carefully curated selection of everyday necessities that are quickly delivered to satisfy customers’ urgent needs.
According to an Amazon’ spokesperson, the company has always prioritised providing customers with a large selection together with quick and easy shipping.
Amazon is thrilled with the first customer response and favourable feedback, especially from Prime members, as it launches its 10-minute delivery service, Amazon Now, in a few pin codes in Bengaluru and Delhi.
Strategic Expansion to Explore New Markets
In the upcoming months, the business intends to significantly develop this service. While attending to urgent customer requirements, Amazon Now upholds the company’s standards for safety, quality, and dependability, the spokesman continued.
In December 2024, this service made its debut in Bengaluru, and in June, it was brought to Delhi. India’s quick-commerce industry is expanding quickly.
Recent estimates indicate that during the Financial Year 2024–2025, Indians spent INR 64,000 crore on websites such as Blinkit and Instamart. Compared to INR 30,000 crore in the prior fiscal year, this amount more than doubled.
Growing Nexus of India’s Rapid Commerce Sector
According to research, the gross order value of the Indian rapid commerce (Q-commerce) market is expected to develop exponentially, nearly tripling from an anticipated INR 64,000 crore in FY25 to about INR 2 lakh crore by FY28.
According to a report by CareEdge Advisory, a subsidiary of CareEdge Ratings, the Q-commerce market in India is expected to have grown at a startling CAGR of 142% between FY22 and FY25, reaching approximately INR 64,000 crore in FY25.
This growth was fuelled by a lower base, hyperlocal infrastructure, and changing consumer preferences. Compared to the government, the Q-commerce market’s fee-based revenue has increased at a far quicker rate. With a noteworthy compound annual growth rate (CAGR) of 26–27% from FY25 to FY28, the fee-based revenue, which was INR 450 crore in FY22, increased to an estimated INR 10,500 crore in FY25 and is expected to reach INR 34,500 crore by FY28.
According to the research, this dramatic rise is the result of major companies raising platform fees, which raises revenue realisation and significantly raises GOV overall. Even if the Q-commerce sector only accounts for about 1% of India’s enormous grocery market, it is precisely what makes it so fascinating.
With its quick delivery service, Amazon entered this market, demonstrating its calculated attempts to take a piece of this growing industry. The company’s emphasis on offering dependable and speedy service is in line with Indian customers’ growing need for quick-commerce solutions.
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