Affluense AI, the intelligence platform redefining how businesses connect with affluent customers, has raised ₹3 crore in its pre-seed funding round led by Zeropearl VC, with participation from Kunal Shah, Founder and CEO of CRED, Pravin Jadhav, Founder and CEO of Dhan, and a group of early customers who strongly believe in the venture.
The funds will be invested across four strategic areas, including product development to sharpen AI capabilities and expand data integrations, market expansion to accelerate customer acquisition and build sales teams, technology infrastructure to scale cloud systems and strengthen security, and talent acquisition to bring in leading AI engineers and data scientists.
Founded by Sumit Sahu and Rishi Kumar, veterans with more than three decades of combined experience in building data-driven technology platforms, Affluense AI was born out of a frustration they repeatedly encountered in their work with prospecting teams. Professionals serving high-net-worth individuals were spending almost 80 percent of their time wrestling with fragmented and poor-quality data, rather than building meaningful relationships. The co-founders realized that engaging with a prospect should feel as natural as talking to a close friend, and that insight became the spark for creating a platform that could transform traditional prospecting into a competitive advantage.
Affluense AI has already partnered with several of India’s premier wealth management firms, where users are reporting significant improvements in the rate of affluent client acquisition. By automating research-heavy workflows and transforming fragmented information into actionable insights, the platform allows professionals to reclaim valuable time and focus on cultivating trusted relationships. Its suite of solutions brings together Deep Research Enrichment for 360-degree prospect profiling, Connect AI for identifying affluent individuals across professions, Trending Deals for real-time opportunity tracking across more than 150 news sources, and AI-powered Network Graphs to map warm referral pathways. With this combination, Affluense AI is positioning itself to become the definitive platform for wealth managers, luxury brands, real estate companies, and automotive firms that seek to engage with the world’s most affluent customers.
Sumit Sahu, Co-founder of Affluense AI, said, “This investment validates our vision and we are fortunate to have the trust of Kunal Shah, Pravin Jadhav and Zeropearl VC. Their confidence reinforces our mission to revolutionize firm engagement with affluent individuals and build the definitive platform that transforms prospecting into a genuine advantage across wealth management, luxury, real estate and automotive sectors.”
Industry investors echoed this sentiment, highlighting how fragmented and poor-quality data has long been a barrier for firms targeting affluent clients. With Affluense AI’s ability to turn manual, time-intensive research into actionable discovery, they believe the platform is positioned to address one of the most persistent inefficiencies in the industry.
Bipin Shah, Managing Partner at Zeropearl VC, said, “Affluense is solving a mission-critical challenge in how firms’ approach & acquire affluent clients better across sectors. Their AI-first platform provides clarity and precision in a space long plagued by inefficiency. We are excited to partner as they bring intelligence and scalability to this market.”
The enthusiasm was shared by early angel investors who see the potential for Affluense to expand beyond wealth management and bring its intelligence-driven model to luxury goods, real estate, and automotive sectors. They believe the venture’s multi-industry approach positions it to capture a much larger opportunity and build a category-defining presence in affluent customer intelligence.
With strong backing from leading investors and early adopters, Affluense AI is now focused on accelerating its product roadmap and expanding into new markets. The venture’s ambition is to establish itself as the global category leader in affluent customer intelligence, setting a new benchmark for how wealth managers, luxury brands, real estate firms and automotive companies discover, understand and engage the world’s most affluent customers.
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