Consuma, an AI startup redefining traditional research methods such as surveys and focus groups, has raised $1.3 million (INR 11.16 Crore) in seed funding, led by Equirus InnovateX Fund. The round also saw participation from prominent angel investors, including Abhishek Goyal (Tracxn), Mekin Maheshwari (Flipkart), Bhavik Dholakia (Swatantra Wealth), Harsh Shah (Fynd), Arnav Kumar (Leap Finance), Shiv Kapoor (Titan Capital), Biswa Kalyan Rath (Comedian) and several others.
The funds will be deployed to further develop technology and expand market presence both domestically and internationally.
Founded in 2021 by Abhilash Madabhushi during his second year at PES University, Consuma is transforming the consumer research landscape by enabling brands to derive faster, deeper insights from digital behaviour data at scale. In under six months since its public launch, the company already partners with over 35 global brands, including Godrej and Britannia.
Speaking on the development, Abhilash Madabhushi, Founder of Consuma, said:
“Consumers are changing faster than ever before, and brands need research methods that keep up with this rate of change.
Unfortunately, traditional research methods have become sluggish and outdated. Relying on surveys in 2025 is like relying on smoke signals in the era of satellites.
At Consuma, we are building technology to bring consumer research into the age of AI — driving differential insights in minutes, not months.
We already see this with our customers, but in the not-too-distant future it will be clear that brands that use Consuma will outperform their competitors that do not.
With this round, we can accelerate our journey towards that mission.”
Sadhika Agarwal, Principal Officer at Equirus InnovateX Fund, added:
“In a world of quick commerce where consumer expectations evolve in real time, shelf life of insights is low. Brands can no longer rely on million-dollar research projects that run into months. Consuma AI’s exceptional team and platform brings that decision intelligence into the moment. This investment round will help scale faster, deepen the tech, and enable delivery of insights from source to strategy, in minutes, not weeks.”
Consuma’s AI Engine allows brands to conduct research in 30 minutes instead of 2-3 months, at one-tenth of the cost, while analysing 1,000 times more data.
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