The celebrations of Diwali and Dhanteras are not just festivals – they are moments of light, prosperity, and family all woven together. For most people, it is also a time of buying gold and jewellery to symbolise new beginnings and blessings. So, for a jewellery brand, this is the perfect time to create ad campaigns that not only resonate with their customers but also leave a lasting impression in their minds. Which is why jewellery brands go all out to not only showcase their dazzling collections but also remind users of the deeper meaning behind the glitter – one of love and family bonding.
So, let’s take a look at some jewellery brands that have the best ads for Diwali and Dhanteras to emphasise their unique designs and craftsmanship.
Top Diwali Ads by Jewellery Brands
Top Diwali Ads by Jewellery Brands
Kalyan Jewellers
In 2024, Kalyan Jewellers went all out with an array of Bollywood stars to celebrate Diwali. Actors such as Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Kriti Sanon, Janhvi Kapoor, Rashmika Mandanna, and Wamiqa Gabbi. The ad starts with Jaya Bachchan admiring a necklace, and a short glimpse of Katrina Kaif, Rashmika Mandanna is inside a temple, while Janhvi and Kriti are seen in the same frame. The campaign embraced the past while creating new memories, and the brand emphasises the celebration of traditions and family over the festival. The ad had a significant interest and has over 1 million views on YouTube.
Kalyan Jewellers – Top Diwali Ads by Jewellery Brands
GIVA
The main theme of the 2025 Diwali campaign is titled #GIVAwaliDiwali, featuring their brand ambassador Anushka Sharma. The main idea is to focus on gifting something for yourself. The brand also used this festive season to promote its new premium brand, Heer, that caters to modern women. The ad encouraged women to ‘Sparkle brighter, shine bolder, and make it a GIVAwali Diwali’ this season.
Rishi Mundra
Senco Gold
Senco Gold’s Dhanteras ad featured Kiara Advani and was a two-series ad that captured the essence of Dhanteras and Diwali. Senco Gold is known for its beautiful jewellery, which lets viewers check the pieces in the middle of celebrations. The exquisite designs and Kiara’s radiant smile make Senco’s collection stand out, especially in all the Diwali lights. The audience highly appreciated the elegance of the ad that had a good balance between culture and glamour. The ad by Senco Gold not only touched a chord with those looking for jewellery, but also a symbol of prosperity and good fortune this festive season.
Senco Gold – Top Diwali Ads by Jewellery Brands
Tanishq
The 2024 Tanishq ad campaign was directed by Mira Nair and titled ‘Nav-Raani’ or Modern-day Queens. The campaign celebrates modern women in their multi-roles, from nurturing their children to excelling in their careers. The ad is set on the magical night of Diwali and follows the lives of four women – each showcasing their power, beauty, and sophistication. The campaign highlighted their Nav-Raani collection with jewellery inspired by royal heritage, with contemporary aesthetics that are designed to highlight women’s inner beauty during Diwali.
Tanishq – Top Diwali Ads by Jewellery Brands
Sakshi Jadhav
Malabar Gold and Diamonds
The brand focused more on festive offers that included free gold coins rather than on nostalgia in 2024. They also promoted their gold rate protection and old gold exchange schemes to help maintain transparency with their customers. They also ran a separate campaign with actor Manasi Parekh for its Gujarati ad. The ad campaign highlighted their special ‘buy counters’ that offer exclusive discounts to improve the overall shopping experience. It was during this campaign that the brand also showed its expansion plans with stores opening across India and the world.
CaratLane
This omnichannel brand launched its ‘Festive Edit’ collection of 22KT gold, diamonds, and gemstone jewellery that was designed to add a sparkle to the season. Their ads of ‘Glow brighter than the diyas this Diwali’ encouraged users to check their latest designs to help ‘light up the festivities’. Customers were also offered a free gold coin with every qualifying purchase. The ad campaign highlighted aspects of glow and sparkle that aligned with the traditions and celebrations of Diwali and Dhanteras.
Tribhovandas Bhimji Zaveri (TBZ)
Tribhovandas Bhimji Zaveri (TBZ) – Top Diwali Ads by Jewellery Brands
TBZ leveraged heritage, nostalgia, and royalty for its ‘Light up your Diwali’ festive campaign. With Sara Ali Khan showcasing her youthful energy, the brand not only captured the modern look but with a hint of tradition seamlessly integrated into the ad. The jewellery pieces highlighted are sleek modern designs, but have a traditional backdrop that suggests that the brand is a bridge between the latest trends and the legacy of India.
Pratiksha Bajikar
P.C. Jewellery
P.C. Jewellery – Top Diwali Ads by Jewellery Brands
PCJ rolled out its first and most iconic ad campaign with none other than Mr. and Mrs. Khiladi. Released in 2017, the campaign showcased a loving bond between the married couple, solidified during the festive season with PCJ sets. The campaign also featured multiple Diwali offers during the festive season.
Conclusion
From star-studded family moments to empowering stories of modern women, jewellery brands have once again proven that Diwali and Dhanteras campaigns are about more than just glittering ornaments; they’re about connections, memories, and emotions. Each of these ads reflects a unique perspective: tradition blended with modernity, glamour balanced with meaning, and offers tied to customer trust.
But what should other brands learn from these?
Jewellery during the festive season is not just a purchase; it’s an investment in memories, heritage, and togetherness. It is not only about gifting but also about the emotions behind the gift – a boy buying his mother a pendant with his first Diwali bonus, a father gifting his little girl her first diamond, or even a daughter gifting her mother a promise. As we light our homes this Diwali, these campaigns remind us to also celebrate the sparkle within our families and ourselves.
Pratiksha Bajikar
FAQs
Which jewellery brands created the best Diwali ads?
Some of the best Diwali jewellery ads are:
- Kalyan Jewellers
- GIVA
- Senco Gold
- Tanishq
- Malabar Gold and Diamonds
- CaratLane
- Tribhovandas Bhimji Zaveri (TBZ)
- P.C. Jeweller (PCJ)
Why do jewellery brands invest heavily in Diwali and Dhanteras ads?
Diwali and Dhanteras are auspicious times for buying gold and jewellery. For brands, it’s not just about sales but emotional connection — celebrating love, prosperity, and family. These campaigns strengthen brand trust and customer loyalty.
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