BeastLife, one of India’s fastest-growing fitness and nutrition brands, has joined hands with Annamrita Foundation, a Mumbai-based NGO known for serving nutritious mid-day meals to children in government-aided schools.
Through this partnership, BeastLife pledges that from October 16 onwards, for every order placed on its website, one child will receive a healthy, high-protein midday meal.
This initiative marks a significant step in BeastLife’s mission to make sure that the strength and energy the brand stands for also reaches those who need it the most.
Speaking about the collaboration, Gaurav Taneja, Founder of BeastLife, said:
“At BeastLife, we’ve always believed that true strength is not just about building muscles — it’s about building a stronger, healthier society. With every order placed, we’re not just fueling fitness journeys, we’re also fueling hope and nourishment for children across India.”
Raj Vikram Gupta, Co-Founder of BeastLife, added:
“This collaboration with Annamrita Foundation is close to our hearts. We wanted to ensure that when our community chooses BeastLife for their nutrition, they are also empowering a child to live the BeastLife too. One order, one meal — it’s that simple.”
This partnership is being officially commemorated on World Food Day (October 16, 2025) with the signing of a Memorandum of Understanding (MOU) between BeastLife and Annamrita Foundation — symbolising the start of a long-term journey to combat child hunger and promote better nutrition across India.
Leading with Purpose, Not Just Profit
In an era where startups are often focused on rapid scaling, BeastLife stands out by leading with purpose. The brand’s new initiative emphasises that growth can and should go hand in hand with giving back.
Whether viewed through the lens of a consumer, a marketer, or a socially conscious business, this collaboration represents a new wave of purpose-driven entrepreneurship in India.
“We’re building more than muscles; we’re shaping a stronger future.”
Key Highlights of the Initiative:
- 1 Order = 1 Meal: Every purchase on BeastLife’s website provides one nutritious, high-protein mid-day meal to a child in need.
- Long-Term Partnership: A sustained collaboration aimed at improving nutrition access for children.
- Purpose-Driven Growth: Reinforcing BeastLife’s vision that strength is about empowerment, not just fitness.
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About BeastLife
BeastLife is an Indian fitness and nutrition brand built on the philosophy of strength, consistency, and community. Founded by Gaurav Taneja and Raj Vikram Gupta, BeastLife offers a range of high-quality supplements and fitness products that empower individuals to live their strongest lives — both physically and mentally.
About Annamrita Foundation
Annamrita Foundation is a Mumbai-based NGO dedicated to providing nutritious mid-day meals to children studying in government-aided schools. With a mission to eliminate hunger and malnutrition among school-going children, Annamrita reaches millions of beneficiaries across India every day.
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