Buying gold during Dhanteras and Diwali is a long-standing Indian tradition symbolising prosperity, wealth, and good fortune. This festive season, JioFinance has introduced Jio Gold 24K Days, a limited-period offer that rewards customers with 2% free gold and a chance to win prizes worth ₹10 lakh on purchases made through the JioFinance and MyJio apps.
From October 18 to 23, 2025, customers buying digital gold worth ₹2,000 or more will receive 2% free gold, credited directly to their gold wallet within 72 hours.
Additionally, customers purchasing gold worth ₹20,000 or more will automatically qualify for the Jio Gold Mega Prize Draw, featuring rewards worth ₹10,00,000, including smartphones, televisions, gold coins, mixer grinders, and gift vouchers. Lucky winners will be chosen through a fair draw and announced on October 27, 2025, via email and SMS.
Whether you’re saving or celebrating, Jio Gold provides a fully digital, secure, and convenient way to buy, store, and redeem gold. Customers can start investing from as little as ₹10, marking an auspicious start to their festive season.
JioFinance’s Push into Digital Gold and Fintech Inclusion
JioFinance’s move to expand into digital gold offerings aligns with India’s growing appetite for asset digitisation and everyday investing. With over 800 million digital users across the Reliance ecosystem, this festive offer not only promotes a traditional purchase but also integrates it within the broader fintech ecosystem.
By blending festive sentiment with modern convenience, JioFinance is positioning itself as a digital-first financial hub, offering services across payments, investments, insurance, and lending, all through one platform. This initiative could further encourage financial inclusion among first-time digital investors, especially during a season marked by prosperity and wealth creation.
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