Zepto Adds Real Estate to Quick Commerce Offerings With ‘Land in 10 Minutes’ Promise

The House of Abhinandan Lodha has partnered with Zepto, a quick commerce platform, to reportedly provide land plots in ten minutes. In a recent advertising campaign, the real estate player revealed the partnership.

The commercial, which was released during the Janamasthami festival, features expansive land plots and concludes with a delivery partner holding a picture of the plots.

Partnership With The House of Abhinandan Lodha

“This Janmashtami, reimagine land investments with India’s largest branded land developer, The House of Abhinandan Lodha and Zepto,” is the tagline of the promotional video. Whether Zepto will merely serve as a showcase for The House of Abhinandan Lodha or sell property plots on its behalf, akin to real estate websites like 99acres and MagicBricks, was not made clear.

Zepto’s Growing Brand Collaborations: From Skoda to Realty

In February, Zepto teamed up with Czech automaker Skoda to provide test drives for the Kylaq, the company’s small SUV, in India. Aadit Palicha, a co-founder of Zepto, later denied that the partnership was interpreted as Zepto promising to deliver the car in ten minutes.

IPO Preparations and New Fundraising

Zepto has been working to get ready for its IPO in India. Before going public, it obtained an INR 400-crore investment from Motilal Oswal Financial Services to increase its Indian stake. According to various media reports, Zepto was valued at approximately $5.4 billion, or INR 47,298 crore, as part of a larger INR 1,000 crore sale, ET said.

At the same time, Zepto is wrapping up a primary round that is being led by current investors Avenir Growth and General Catalyst. Additionally, the founders of Zepto are funding INR 1,500 crore from domestic family offices, Edelweiss Alternative Asset, and smaller credit firms.

The most recent investments come after Motilal Oswal’s wealth management division helped listed non-banking finance business Elcid Investments and domestic mapping solutions startup MapmyIndia acquire modest stakes in Zepto. Prior to the IPO, the company rebranded itself and moved its headquarters to India.

India’s Booming Quick Commerce Market

According to research, the gross order value of the Indian rapid commerce (Q-commerce) market is expected to develop exponentially, nearly tripling from an anticipated INR 64,000 crore in FY25 to about INR 2 lakh crore by FY28.

According to a report by CareEdge Advisory, a subsidiary of CareEdge Ratings, the Q-commerce market in India is expected to have grown at a startling CAGR of 142% between FY22 and FY25, reaching approximately INR 64,000 crore in FY25.

This growth was fuelled by a lower base, hyperlocal infrastructure, and changing consumer preferences. Compared to the government, the Q-commerce market’s fee-based revenue has increased at a far quicker rate. With a noteworthy compound annual growth rate (CAGR) of 26–27% from FY25 to FY28, the fee-based revenue, which was INR 450 crore in FY22, increased to an estimated INR 10,500 crore in FY25 and is expected to reach INR 34,500 crore by FY28.