Hexafun, a design-first lifestyle accessories brand, has raised ₹4.5 crore in a seed funding round led by early-stage investor Prajay Advisors. With this fresh capital, the brand is gearing up to deepen its retail presence, accelerate marketing efforts, and expand its quirky, design-first footprint across India’s metro and high-growth cities.
In a strategic brand move following the raise, Hexafun is launching ‘Insanely Indian’, a culture-forward campaign and collection that reimagines everyday essentials through the lens of Indian heritage and Gen Z irreverence. The campaign celebrates the chaotic, colorful, and contemporary ways Indians express their identities through fashion.
With a Gen Z-first mindset, the brand taps into the generation’s growing demand for non-repetitive, fresh, and unapologetically different offerings—without the premium price tag. This has shaped the new ‘Insanely Indian’ Regional Drop, a mash-up of cultural spice and contemporary sass.
The Regional Drop is a hyper-local accessory collection drawing inspiration from five culturally iconic states, Maharashtra, Tamil Nadu, Bengal, Gujarat, and Punjab. The product line includes statement socks, hankies, tote bags, coasters, and giftables—all infused with regional flair and designed to transform simple accessories into conversation starters. From “Kem Cho?” totes to “Patiala Peg” socks, the pieces reflect cultural quirks with bold, modern energy.
Harshit Singhal, and Manali Sanghvi shared, “For years, we’ve looked outward for style cues-first to the West, then to the East. But there’s a creative uprising happening right here in India. The youth today aren’t just consuming trends-they’re rewriting them. Hexafun was born out of that mindset. This funding isn’t just capital-it’s a catalyst to take our vision further. What’s fascinating about Gen Z is that while they might come off a bit too chill or have an entire emoji language of their own, they’re deeply connected to their roots. They love infusing a dash of culture into their outfits, repping where they come from but with their own spin on it. That spirit is what inspired Insanely Indian, tailored for a generation that believes heritage can be cool.”
Born as a garage project, Hexafun has scaled rapidly into a multi-million-rupee brand. Its unique proposition, transforming mundane accessories into mood-driven, expressive products, has struck a chord with Gen Z and young millennial shoppers. Already present in select retail spaces like Regal Shoes, Crossword, and Hamleys, Hexafun is now expanding into modern trade, launching branded kiosks, and listing across Q-commerce platforms like Blinkit.
Dr. Prakash Mody and Mr. Jayendra Shah, Founders of Prajay Advisors LLP said in a joint statement – “The rise of Hexafun signals a new era for everyday essentials. What sets them apart is their ability to transform simple items into coveted products through a combination of design, culture, and consumer engagement. Their potential for growth is immense, and we’re excited to be part of the journey”.
Hexafun’s product line is crafted using 100% eco-conscious materials and aims to promote gender-neutral fashion rooted in self-expression. With Insanely Indian, the brand is not just launching a campaign; it’s launching a cultural canvas for India’s most expressive generation.
About Hexafun:Hexafun is an Indian lifestyle accessories brand that brings a playful twist to everyday essentials. Founded in 2021, the company is dedicated to transforming mundane everyday lifestyle products into vibrant, quirky accessories that reflect individuality and fun. The product range includes handkerchiefs, socks, stoles, shoe bags, luggage covers, and storage pouches, all crafted from 100% sustainable materials.The brand emphasises gender-neutral fashion, encouraging everyone to express themselves freely through the accessories.
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