What if you can make a YouTube video and share it with just as much ease as typing a prompt? Yes, right! YouTube is joining the AI trend for the same. It is pushing big AI upgrades to keep its creators, advertisers, and viewers hooked. Example, turning words into videos, podcasts into highlight reels, and even speech into songs. YouTube announced that it is working with major AI tools like Veo 3 Fast, Ask Studio, and DeepMind’s music AI model Lyria 2. Does that mean YouTube is becoming an all-in-one tool for content creators and podcasters? Well, learn more.
Key Features That YouTube Announced
To compete with its rival (Meta, xAI, TikTok, and more), YouTube has come up with major updates like:
For Video Creators (YouTubers)
Veo 3 Fast
According to Bloomberg, people are watching a lot of video podcasts, and it’s about 100 million hours per day. This massive number has driven YouTube to add such interesting features:
- Now you can add backgrounds, props, and special effects to short videos like YouTube Shorts.
- From the upcoming year, podcasters can use the tool to turn their audio into matching video clips.
- Auto-generate highlight reels for your video podcasts for easy sharing.
Ask Studio (AI Helper)
- Now this AI gives you comprehensive feedback and analytics on your content in a very conversational manner.
- It is now marketed as a “creative partner” or “trusted companion” for YouTubers.
AI Dubbing Improvements
- Notably, YouTube has successfully translated about 60 million+ videos into 20 different languages.
- YouTube is testing and training its AI to make the dubbing of its videos look and sound more natural.
Speech-to-Song Feature
- With DeepMind’s music AI model Lyria 2, you can turn different words and phrases from your videos into any background music.
For Brands & Advertisers
AI in Google Ads
- Now, YouTube will make personalized suggestions about creators, influencers/brands to work with.
AI in YouTube Shopping
- It has become easier to tag products in your videos, so if you’re a creator or seller, you can directly link items you’re promoting.
For Viewers & Safety
With AI comes different risks, like:
- Lots of fake and misinformation.
- Rise of Deepfakes, meaning AI uses faces of people or voices without permission.
- These two are recipes for lawsuits.
YouTube’s Response:
YouTube’s chief product officer, Johanna Voolich, said in a blog post on Tuesday, “Twenty years ago, YouTube launched with the idea that everyone should have the opportunity to create and find a global stage. Since then, we’ve seen creators shape culture and entertainment in ways we never thought possible.”
How Do These AI Features Benefit the YouTube Community?
- For Content Creators → More powerful, easy-to-use tools for editing, making Shorts on the go, dubbing, and relevant background music.
- For Brands → Better AI-powered ads and product placements than before.
- For Viewers → More creative and entertaining content.
However, Challenges Remain → Risks of fake, abusive AI content and non-consensual videos, which YouTube is apparently trying to address.
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